We executed the successful Pepsi MAX Taste Challenge tour
The extensive Pepsi MAX Taste Challenge tour involved tens of thousands of blind taste tests, allowing consumers to compare Pepsi MAX cola with its biggest competitor. We were involved in the design and execution of this unique concept in collaboration with our long-term partner PepsiCo.
Pepsi
Max Taste Challenge
The tour included:
• Conceptualisation & comprehensive planning of the campaign, carefully following PepsiCo’s brand guidelines. The setup featured a giant Pepsi MAX can as an experience point, along with mobile tasting point for easy consumer interaction.
• Engaging consumers effectively through a highly trained and extensive team of brand ambassadors.
• Active advertising on social media and television, targeting the largest cities in Finland.
Client testimonial
“Co-operation with Ramson is smooth, uncomplicated and I can always count on it. They work hard behind the scenes, leaving us with the simple task of choosing from well-polished and well-thought-out solutions. It is a pleasure to work with Ramson.”
MARJA PÄTSI
Commercial Activation Manager
Pepsico
Campaign results:
The Pepsi MAX Taste Challenge was conducted for two consecutive years. The tours achieved an impressive total of over 26,000 taste tests. In the first round, 54% of consumers chose Pepsi MAX as their preferred cola drink. In the second year, we achieved an even better result, with 59% of consumers choosing Pepsi MAX. The successful tours also received well-deserved media attention.
