We designed and executed Filipinos’ new campaign, reaching the target group of 15-25-year-olds through multichannel efforts
Filipinos invited us to help design a campaign aimed at boosting sales and clarifying brand communication. The campaign aimed to reach the 15–25 age group through both offline and online channels. We designed and executed an unprecedented campaign from start to finish.
Filipinos offline and online sales campaign
The campaign design included:
• Creating a social media strategy and content calendar for Filipinos, aimed at increasing sales and clarifying brand communication.
• An influencer marketing plan, selecting a suitable influencer to act as the Filipinos brand ambassador.
• Post-campaign advertising in retail channels with POS materials to ensure that online and offline activities supported and enhanced each other.
Client testimonial
“Ramson’s team is really committed to our projects, so we are completely satisfied with their services. We work well together, and they give us good ideas. They are always on time and understand our needs.”
CARLA CORTALE DIDIER
International Product Manager, Adam Foods
Campaign results:
As a result of the campaign, Filipinos’ social media follower count grew beyond expectations in the first month, especially within the target audience. We successfully attracted the planned buyers, and the campaign reached its target audience effectively through multiple channels.
